Paper +ink is my last project in 2013 for graphic design major, I decided to create a stationary concept store. 

 

Paper +ink stationary is a concept store which focused on notebook production, such as planers, diaries, sketchbooks, and albums. Paper +ink also designs other objects connected to journalism, travelling, and writing, including bags, pens, and cases for digital device.

 

Inkblot art and paper +ink brand was match each other because we are selling journal which provide people to be free with their imagination, interpretation, and feelings. Inkblot logo is a psychology test which using analysis interpretation to examine human psychology.

The logo is more into simple, calm, and creative feelings with cream background and yellow shade of blue colors. The corporate identity sytem is more into modern, simple, dynamic and using vibrant color which really match with the target audience such as; young people, art lover and tourist.

 

For the whole set of design beside the logo used "Back to Basic" concept which emphasize on the target audience taste which dynamic and the usage of basic color and geometric shape.

The marketing strategy will be focused in online media, so basically paper +ink served customer worldwidely through online shopping. For community sharing on website or tablet device, paper +ink came up with "Explore your Journey" concept application.

 

The apps will be more focusing on update status/ journal and artwork sharing. The member of community named is Inkers. Here they can freely access other artists journal artwork and share on Facebook, Twitter, Path, etc.

Thank you :)